HISTORY AND DEVELOPMENT STAGES OF OUTSOURCING

Markeeva Galina Aleksandrovna, Applicant, sub-department of economics and international relations, Penza State University (40 Krasnaya street, Penza, Russia), galochkamarkeeva@mail.ru
Mikhneva Svetlana Georgievna, Doctor of economic sciences, professor, sub-department of economics and international relations, Penza State University (40 Krasnaya street, Penza, Russia), econm@pnzgu.ru

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Background. Aspiration to successful running of business and competitiveness makes modern Western companies look for new ways and forms of business organization and management. One of these forms is outsourcing. The purpose of the work is to show how did the said phenomenon occur and develop, how did its functional content increase and what important changes to the economic, organizational and managerial spheres of business activity did it cause.
Materials and methods. The methodological basis of the research was the system- evolutionary approach with the method of analysis and synthesis and unity of history and logic, allowing to present the outsourcing relationship as a system evolving in time and space, which is accompanied by the increasing complexity of its essential principle and functional content. Implementation of the research objective was achieved through the study of scientific papers by foreign and Russian scientists describing both theoretical and practical investigations.
Results. The authors identified the temporary stages and forms of outsourcing. The article shown that the increasing of functional content of the outsourcing relationship turns modern production into the production along the global (multi-brand) chain of value accumulation and gives it the shape of a vertically integrated network company that allows to generate a competitive advantage, distributed among all participants of the multi-brand interaction, and appears to be a source of particular rents.
Conclusions. Development of the outsourcing relationships changes the principles of organization of the production process (geographical separation of production activities), the mechanism of cost formation (creation of global multi-brand chains of value accumulation) and the control system (formation of vertically integrated network companies), therefore providing constantly reproducible sustainable competitive advantages and rental income.

outsourcing, international production outsourcing, outsourcing business functions and processes, knowledge outsourcing, global chains of value accumulation.

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